Cu2 Heildsala specializes as an importer and distributor in the Icelandic market for foreign manufacturing companies. We focus on importing products that are first class and that our customers enjoy excellent service. We are constantly adding new suppliers and dealers and now have over 100 outlets.

Cu2 Heildsala was founded in 1975 and has grown steadily since then. We specialize in the import and distribution of brands in the beauty and health sector and now have over 20 brands that we sell to Icelandic stores and pharmacies.

Our values


Our team



Þóra Ísaksen

General Manager

Lilja (6)

Inga Bjarnadóttir


Lilja (2)

Willem Werhaul

Inventory Manager


Karen Elva Smáradóttir

Marketing Manager


Elín Erna Stefánsdóttir

Brand Manager

Starfsfólk (200 × 200 px)

Ása Margrét Jóhannesdóttir

Sales Representative

Starfsfólk (200 × 200 px) (1)


Sales Representative

Lilja (3)

Snæbjörn Werhaul


Our brands


Contact us


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