About CU2

Welcome to our website, which contains information about CU2 Wholesale, our product ranges, suppliers, retailers and much more. Feel welcome to contact us regarding any questions or feedback at [email protected] or in the form at the bottom of this page.

About us

CU2 Ltd. is a wholesale that specializes as a sales & distributing agent for global suppliers in the Icelandic market. We also manage marketing activities and regulatory affairs for the companies we represent. Our core objectives are to grow retail distribution, create brand awareness, drive trial and build brand loyalty. We thus provide tailored brand development and distributor service, maximizing consumer availability for our brands.

Our Suppliers

All of our suppliers have a few things in common – they produce exceptional quality products as well as being leaders in their respective markets, or have a great potential to become one.

Currently we have a good presence in several consumer categories such as Hair care, Toiletries for children, Hygiene products, Reflectors and more. We are always looking for opportunities to expand our selection of suppliers so if you´re looking for a distribution partner in Iceland – we will be happy to hear from you.


CU2 Ltd. works closely with Senior buyers from Iceland’s leading retail groups. Our strong relationships enable innovative brand development to grow your business.

Our distribution network reaches across the country and we have presence in all of Iceland’s leading retail outlets.

We pride ourselves in our employees and clients, as our human capital is the heart of our company values and company culture. Our mission is to form partnerships with our clients and exceed their expectations, to deliver exceptional value and to be innovative in planning the future of your brand.

That´s us

So that´s almost everything, if you have any questions or just really want to talk to us… we´d be happy to hear from you! Send us an email or call the below number.

  • Company: CU2 Ltd.
  • Address: Stangarhyl 6, 110 Reykjavík, Iceland
  • Tel: +354 533 6333,
  • Email: [email protected]


Harald H. IsaksenCEO
Thora Gunnur IsaksenGeneral Manager
Inga BjarnadottirFinance
Karen Elva SmaradottirMarketing Manager
Arndis Audur HalldorsdottirSales
Asa Margret JohannesdottirSales
Elín ÞorsteinsdóttirSales - North Iceland
Elva SigtryggsdottirSales
Lilja Björg GísladóttirMarketing Representative
Snæbjörn Willemsson VerheulWarehouse
Willem Cornelis VerheulLogistics & Stock Mgr.

Get in touch

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