About CU2

Welcome to our website, which contains information about CU2 Wholesale, our product ranges, suppliers, retailers and much more. Feel welcome to contact us regarding any questions or feedback at cu2@cu2.is or in the form lower on this page.

About us

CU2 Ltd. is a wholesale that specializes as a sales & distributing agent for global suppliers in the Icelandic market. We also manage marketing activities and regulatory affairs for the companies we represent. Our core objectives are to grow retail distribution, create brand awareness, drive trial and build brand loyalty. We thus provide tailored brand development and distributor service, maximizing consumer availability for your brand.

Our Suppliers

All of our suppliers have a few things in common – they produce exceptional quality products as well as being leaders in their respective markets, or have a great potential to become one.

Currently we have a good presence in several consumer categories such as Hair care, Toiletries for children, Hygiene products, Reflectors and more. We are always looking for opportunities to expand our selection of suppliers so if you´re looking for a distribution partner in Iceland – we will be happy to hear from you.


CU2 Ltd. works closely with Senior buyers from Iceland’s leading retail groups. Our strong relationships enable innovative brand development to grow your business.

Our distribution network reaches across the country and we have presence in all of Iceland’s leading retail outlets.

We pride ourselves in our employees and clients, as our human capital is the heart of our company values and company culture. Our mission is to form partnerships with our clients and exceed their expectations, to deliver exceptional value and to be innovative in planning the future of your brand.

History of CU2

The electrical firm Harald & Sigurdur Ltd. was established in 1986, and in the year 2001 a new direction was taken in the business when a small import firm, selling cosmetics and hygiene products to a few pharmacies, was bought. In September 2003 two competitors within the pharmaceutical market were incorporated.

On October 1st 2003, CU2 Ltd. was established to separate the activity in the field of pharmacies and retail chains, from the electrical department of Harald & Sigurdur Ltd. CU2 has since been a fully owned subsidiary of Harald & Sigurdur Ltd.

That´s us

So that´s almost everything about us, if you have any questions or just really want to talk to us… we´d be happy to hear from you! Send us an email or call the below number.

  • Company: CU2 Ltd.
  • Address: Stangarhyl 6, 110 Reykjavík, Iceland
  • Tel: +354 533 6333,
  • Email: cu2@cu2.is


Harald H. IsaksenCEO
Thora Gunnur IsaksenGeneral Manager
Inga BjarnadottirFinance
Karen Elva SmaradottirMarketing Manager
Bjarney HaraldsdottirSales - North Iceland
Arndis Audur HalldorsdottirBrand Manager
Asa Margret JohannesdottirSales
Birna Osk HarðardottirSales
Elva SigtryggsdottirBrand Manager
Willem Cornelis VerheulLogistics & Stock Mgr.

Get in touch

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